Hallmark Psychedelia ☜
I have a particularly soft spot for Hallmark’s unique brand of mainstream psychedelia. These mod graphics have little to do with the underground movements they borrow from but look beyond the smoothed edges and sugary sentiments and you’ll find some expertly executed (and wonderfully weird) examples of 1960s and ’70s graphic design and illustration.
American Greetings ☜
American Greetings Corp. wasn’t quite as prolific as Hallmark in the 1960s and 70s but their more adventurous lines like Hi-Brows and Zonk, rival them at their best. They also have the lucky distinction of employing a young Robert Crumb. Crumb worked for American Greetings’ creative department on and off for nine years beginning in 1962.